Strategic marketing leadership when growth gets complex.
I help SMEs and growing organisations bring clarity to their marketing and go-to-market strategy — aligning product, sales, and marketing so growth is focused, joined-up and delivers results.
Delivered personally by Jayne Pooley — a senior marketing leader working directly with founders, leadership teams, and boards in a fractional or advisory capacity.
Stop marketing in silos. Start growing with clarity.
Fractional CMO & strategic marketing partner for SMEs and scaling businesses. Align your marketing, sales and product so they actually work together — driving clearer messaging, better decisions and predictable revenue.
In an era of AI noise and complex tech stacks, most businesses don’t lack tools — they lack clarity and alignment. I provide the diagnostics, strategy and leadership to align your marketing, sales, product and technology.
Start with a FREE Commercial Diagnostic
Too many agencies add more activity without fixing the real problem. I act as the strategic glue, aligning your product, sales and marketing into a focused, high-performing growth engine.
For leadership teams ready to act - Book a Clarity Call.
Maestro Marketing combines diagnostic tools, strategic frameworks and hands-on leadership to help you identify gaps, prioritise actions and deliver growth. When deeper support is needed, I also operate as a Fractional Marketing Director via The Marketing Centre, and as an advisor and mentor through the Chartered Institute of Marketing and Do Expertly.
Most businesses don’t have a marketing problem — they have an alignment problem.
When marketing, sales and product aren’t working together, you get slow sales cycles, confused messaging and wasted spend.
I help you fix that.
Stop Marketing in Silos.
Most businesses have the right instruments—Marketing, Sales, Product, and Customer Success—but they lack a common score. When these departments operate in silos, the result is "Strategic Dissonance." You experience slower sales cycles, confused messaging, and a "leaky bucket" where you lose customers as fast as you acquire them
Your Growth
How we find your growth rhythm with the Maestro Spectrum™
I use a structured framework to identify gaps, remove friction and build a go-to-market strategy that actually works. We use a proprietary, 5-pillar framework to audit your business, remove commercial friction, and orchestrate a Go-To-Market strategy that actually scales. We replace the noise with Commercial Harmony.
How We Find Your Rhythm (In 3 Steps)
1. Take the Diagnostic Audit
Complete a 25-point commercial diagnostic to identify key gaps and friction points.
2. Build the Strategic Blueprint
We review your results together and define a clear, prioritised go-to-market plan.
3. Orchestrate Predictable Growth
I work with you to align your teams and deliver the plan — either as a project or Fractional CMO.
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For Startups: Strategic Blueprint
Clarify your positioning, define your market and build a clear go-to-market plan
My Services
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For Scaling Businesses: Managed Orchestration
Ongoing support to prioritise activity, align teams and drive consistent growth
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For Established Businesses: Fractional CMO
Senior marketing leadership to align teams, shape strategy and support growth
What this looks like in practice: When your strategy, people, and technology are perfectly aligned, you walk away with:
Investor-Ready Clarity - Clear positioning and market focus that stands up to investor scrutiny
Frictionless Conversions - Stronger messaging and sales alignment that shortens your sales cycle
Protected Margins - Better retention and customer value through clearer post-sale strategy
Cross-Functional Alignment - Marketing, sales and product teams working together — not in silos
Trusted by Commercial Leaders.
““Jayne didn’t just deliver a marketing plan; she acted as the strategic glue across our executive board. She helped us drastically reduce our sales cycle and finally find our commercial rhythm.” — ”
Meet the Maestro
Jayne Pooley - “Jaynee”
FounderHi, I’m Jayne Pooley. I help businesses that have hit a wall because they’ve become too complicated to manage. I step in to get marketing, sales, product, and tech teams finally moving in the same direction so the company can grow without the chaos.
I’ve helped businesses add over £250M in yearly revenue, so I understand the mechanics of scaling. However, I’ve also seen that the best strategies fail if the people behind them aren't on the same page. I combine a no-nonsense business approach with a real understanding of human dynamics to help leaders stop working in bubbles, support their staff, and build a reliable path to profit.
Direct, Senior-Level Support
Maestro Marketing is not an agency. You won't be passed off to junior staff or outsourced teams. Every project is handled directly by me, providing you with experienced leadership and hands-on execution.
Day-to-day, I work directly with founders and leadership teams—running workshops, guiding strategy, aligning teams, and supporting key decisions.
How we can work together
Diagnostic & Strategy.
Identify what’s working, what’s not, and where to focus — with a clear, prioritised plan.
Fractional CMO.
Embedded leadership to align teams and deliver the strategy without hiring full-time.
Advisor
Board-level support to challenge thinking, reduce risk and strengthen your growth strategy
Mentor/ Coach
Support for individuals and teams to build capability and confidence
Trusted experience across organisations, including:
The logos shown represent organisations where Jayne Pooley has provided marketing leadership, advisory, or fractional support in both consulting, contractual, employee and voluntary capacity.
Logos are used for identification purposes only and do not imply endorsement, partnership, or current engagement.
Real Impact.
Orchestrating growth and driving commercial harmony for leading brands SaaS, IoT & M2M Growth Architect | GTM & Product Transformation | Driving Context, AI & Integration