The Maestro Diagnostic Suite

Tool 1 -The Business Diagnostic: Is your marketing driving revenue — or leaking it? Identify gaps across marketing, sales and product — and see where growth is stalling.

Tool 2 - The Skills Diagnostic: Modern marketing requires a blend of creative, commercial and technical skills. Assess your team’s capability across three key areas:

  • Creative

  • Commercial

  • Technical (including AI)

Choose the right Diagnostic for you.

Start by identifying what’s really holding you back — whether that’s in your business or your team.

Which diagnostic is right for you?

  • Business Diagnostic (Maestro Spectrum™) - A 25-point audit to identify gaps across your marketing, sales and product

  • Individual Diagnostic (Marketing DNA) - A skills assessment to benchmark your capabilities and identify development areas

Business Diagnostic (Maestro Spectrum™)

A quick, practical audit to assess how aligned and effective your growth engine really is

The Purpose: Before you fix anything, you need to understand what’s not working.. The Maestro Diagnostic™ is a high-utility assessment designed for SaaS, Tech, and scale-up leaders to identify the specific friction points stalling their revenue.

  • See where teams are misaligned: Are your departments playing from the same score?

  • Benchmark Your Growth: Get a weighted score to prioritise your strategic roadmap.

In just 5–7 minutes, you’ll assess your business across five key areas:

  • Envision – Strategic clarity and direction

  • Attract – Messaging and positioning

  • Convert – Sales and marketing alignment

  • Delight – Retention and customer growth

  • Empower – Team capability and performance

Why take this audit?

  • Identify what’s holding back your growth

  • Understand how your messaging is landing

  • Discover how your brand resonates with customers

  • Get clear, practical next steps

The Individual Diagnostic (Marketing DNA):

Audit Your Marketing DNA

High-performing marketing requires a balance of creative, commercial and technical skills. This diagnostic helps you understand your strengths — and where to develop and helps you identify your strengths and gaps

The Three-Step Path to Mastery:

1) The Inventory

A short self-assessment of your skills across key areas (including AI)

2) The Architecture

We map your results to identify your strengths and development areas

3) The Breakthrough

A 1:1 session to turn insights into a clear development plan

What You'll Learn

Most marketing challenges aren’t caused by lack of effort — they’re caused by lack of clarity and alignment.

This diagnostic helps you understand what’s really happening across your marketing, sales and product — so you can focus on the right priorities.

You’ll leave with a clearer view of:

  • Where your biggest gaps are

  • What’s slowing down growth

  • What to fix first

You’ll gain:

  • Clarity on what’s working — and what isn’t

  • A simple way to prioritise your next steps

  • Confidence in where to focus time and budget

Once you’ve completed the diagnostic, you can choose to:

  • Fix the gaps internally

  • Get support through advisory or mentoring

  • Bring in fractional leadership to accelerate progress

Mentoring Covers:

  • Strategy and market clarity (Envision)

  • Messaging and positioning (Attract & Convert)

  • Customer growth and retention (Delight)

  • Team capability and leadership (Empower)

  • Marketing technology and AI adoption

Most marketing challenges aren’t caused by lack of effort — they’re caused by lack of clarity and alignment.

These diagnostics help you understand what’s really going on, so you can make better decisions and move forward with confidence.