Sector Experience

Experience Across Industries, Business Models and Stages of Growth.

Over the last 25+ years, I've worked with global enterprises, growth-stage businesses, SMEs, educational organisations, charities and founder-led ventures.

While the sectors vary, the challenges are often remarkably similar. Organisations are navigating change, adopting new technologies, evolving products and services, developing people, and trying to align commercial goals with customer needs.

My experience spans technology, telecommunications, healthcare, education, professional services, community organisations and not-for-profit sectors. Across each, I've helped leaders simplify complexity, strengthen positioning, build capabilities and create sustainable growth.

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SaaS, AI and Technology

Technology businesses operate in fast-moving markets where innovation alone isn't enough. Success depends on translating complex products into compelling value propositions, aligning teams behind a clear go-to-market strategy, and creating scalable growth engines that can evolve with changing customer needs.

Having worked across software, data, AI-enabled platforms and technology services, I understand the challenge of balancing technical innovation with commercial outcomes.

Experience includes

  • Go-to-market strategy

  • Product marketing

  • Portfolio and proposition development

  • Marketing operations and MarTech

  • AI readiness and adoption

  • Commercial growth strategies

  • Cross-functional alignment

  • Leadership coaching and team development

Representative Organisations

  • Microsoft

  • Keyloop

  • CDK Global

  • Kantar

  • Qualify

  • Do Expertly

  • RM

  • other technology-led organisations

Telecommunications, IoT and Connected Technologies

Much of my career has been spent at the forefront of digital transformation, working with organisations that build and scale telecommunications networks, connected technologies, machine-to-machine platforms, and emerging digital services.

This experience has given me a deep understanding of ecosystem thinking, complex stakeholder environments and the challenge of translating technical capability into customer value.

Experience includes

  • Product launches

  • Ecosystem and partner strategies

  • Platform adoption

  • Market expansion

  • Commercial transformation

  • Revenue growth programmes

  • Customer and partner engagement

  • Talent development and leadership programmes

Representative Organisations

  • Telefonica O2

  • BT

  • Hutchnson 3G

  • EDF

  • and a range of connected technology and platform businesses.

Healthcare, Wellbeing & Human-Centred Services

Healthcare and wellbeing organisations operate in highly trust-based environments where empathy, credibility and effective communication are essential.

Alongside commercial and strategic expertise, I bring direct experience of working with organisations supporting individuals, families and communities through significant life events and personal challenges.

This combination helps me bridge commercial objectives with genuinely human-centred engagement.

Experience includes

  • Brand and positioning development

  • Community growth and engagement

  • Patient and client communications

  • Trust-based marketing

  • Partnership development

  • Behaviour change communications

  • Founder mentoring and advisory support

Representative Organisations

  • Babble Health

  • IVF Babble

  • Chroma

  • Let's Be Frank

  • Phoenix Creative Therapy

  • Little Voices Cotswolds.

Education, Skills & Behaviour Change

Education and learning environments require a unique blend of strategic thinking, stakeholder engagement and empathy. Whether supporting schools, educational organisations, training providers or learning communities, success often depends on building trust and enabling meaningful change.

Throughout my career, I've also been passionate about developing people, supporting emerging talent and helping individuals build confidence and capability.

Experience includes

  • Strategic partnerships

  • Marketing and communications

  • Learning and development initiatives

  • Behaviour change programmes

  • Education marketing

  • Stakeholder engagement

  • Graduate, apprentice and internship programmes

  • Mentoring, coaching and capability building

Representative Organisations

  • RM

  • PGS Educators

  • The Education Revolution

  • Blue Kite Academy Trust

  • Leading Edge Training

  • Transforming Autism

  • and other educational initiatives.

Professional Services, Advisory & Leadership

Many organisations don't need another supplier; they need strategic clarity, independent challenge and experienced guidance.

As a Fractional CMO, advisor, mentor and consultant, I work alongside founders, leadership teams and boards to help navigate growth, change and commercial decision-making.

My approach combines strategic challenge with practical support, helping leaders turn ambition into action.

Experience includes

  • Fractional CMO leadership

  • Strategic advisory services

  • Growth planning

  • Business development

  • Partner ecosystem development

  • Leadership mentoring

  • Team coaching

  • Commercial strategy

Representative Organisations

  • The Marketing Centre

  • Wisern

  • Alfred

  • Zahara

  • Cobalt

  • Do Expertly

  • and a range of founder-led and growth-focused businesses..

Charities, Membership & Community Organisations

Purpose-led organisations often face many of the same challenges as commercial businesses, but with additional constraints around resources, funding and stakeholder expectations.

I have worked with a number of charities, membership organisations and community groups, helping strengthen visibility, engagement, governance and long-term sustainability.

These experiences have reinforced my belief that successful organisations are built on people, relationships and shared purpose.

Experience includes

  • Board and committee participation

  • Strategic planning

  • Community engagement

  • Stakeholder communications

  • Volunteer management

  • Partnership development

  • Events and awareness campaigns

  • Mentoring and coaching

Representative Organisations

  • Neurodiversity in Business

  • Tetbury Music Festival

  • The Malmesbury Singers

  • The Girls Club

  • Transforming Autism

  • and other voluntary and community organisations.

Across every sector, my role has remained remarkably consistent: helping organisations align people, strategy, technology and commercial goals to create sustainable growth. The context may change, but the principles of leadership, clarity and alignment remain the same.

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