Proven Impact Across Global and Growing Businesses.
Examples of how I’ve helped businesses solve complex growth challenges and deliver measurable results.
The Proof:
Building early content platforms at BT Group
Driving innovation at Telefónica
Leading product marketing and GTM at Kantar
The Differentiator:
What sets my work apart
I bridge the gap between:
What customers need
What the product delivers
What the business can realistically execute
“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
Former CustomerClient Reviews
Representative examples drawn from organisations across technology, healthcare, education, advisory and community sectors. Some details have been anonymised to respect client confidentiality.
"Following rapid growth and acquisition, we had become increasingly complex internally and externally. Jayne helped us simplify our proposition, align our teams and create a much clearer commercial direction."
— CEO, Global SaaS - EnterpriseSaaS, AI & Technology
The Challenge
A growing SaaS organisation had expanded through acquisition, creating multiple product lines, inconsistent messaging and fragmented go-to-market activity. Product, sales and marketing teams were working hard but not always pulling in the same direction.
The Orchestration
Developed a product marketing-led transformation programme focused on portfolio simplification, positioning and commercial alignment. Worked closely with leadership, product and revenue teams to create a clearer narrative, strengthen value propositions and establish a unified go-to-market approach.
The Impact
Improved alignment across teams, strengthened market positioning and created a more scalable foundation for international growth and future acquisitions.
"Jayne quickly became a trusted advisor to the leadership team. She helped us focus on what really mattered, brought clarity to our thinking and aligned the business around a practical growth plan."
Founder & Chair, Global CharityFractional CMO | Growth & Transformation
The Challenge
An ambitious growth-stage business had strong products and market potential but lacked alignment between sales, marketing and customer success. Activity was high, but growth was becoming harder to sustain.
The Orchestration
Conducted a commercial diagnostic to identify friction points, areas of duplication and missed opportunities. Worked with leadership teams to clarify priorities, strengthen positioning and create a more joined-up go-to-market strategy.
The Impact
Improved commercial focus, increased pipeline performance and gave the leadership team greater confidence in where to invest time, resources and budget.
"Jayne has a rare ability to translate complex products and data into language that customers, sales teams and executives can all understand."
Founder, Global Data and Analytics Platform - EnterpriseData, Analytics & Commercial Insight
The Challenge
A global data and analytics organisation had highly sophisticated capabilities but struggled to communicate value consistently across products, regions and customer segments.
The Orchestration
Developed customer-led positioning, go-to-market frameworks and sales enablement tools that connected technical capability to real-world business outcomes. Introduced a more consistent approach to product marketing and commercial storytelling.
The Impact
Increased sales effectiveness, improved customer engagement and strengthened commercial alignment across multiple international markets.
"Jayne helped us balance commercial growth with genuine empathy. She understood that building trust was just as important as building awareness.."
Founder, Global Healthcare Community PlatformHealthcare, Wellbeing & Community
The Challenge
Operating within a highly sensitive and emotional environment required a different approach to engagement. The organisation needed to increase visibility, build trust and strengthen community participation while remaining authentic to its mission.
The Orchestration
Created a community-led growth strategy focused on trust, education and meaningful engagement. Supported positioning, partnerships, content development and audience insight to build stronger connections between the organisation and its community.
The Impact
Increased engagement, strengthened credibility and created a more sustainable platform for long-term growth and supporter loyalty.
"Jayne combines strategic thinking with genuine understanding of people. She helped us improve engagement while staying focused on the outcomes that mattered most."
CEO and CFO, UK Education PlatformEducation, Skills & Behaviour Change
The Challenge
An education-focused organisation needed to strengthen its positioning, improve stakeholder engagement and create greater awareness of its impact across multiple audiences.
The Orchestration
Worked with leadership teams to clarify messaging, strengthen strategic partnerships and create a more cohesive communications and engagement strategy. Supported capability building and knowledge-sharing across the wider organisation.
The Impact
Improved visibility, stronger stakeholder relationships and a clearer foundation for future growth and development.
"More than a consultant, Jayne became a critical friend to the business. She challenged our thinking, brought perspective and helped us move forward with confidence."
Founders, Recruitment/HeadhuntersAdvisory, Leadership & Organisational Change
The Challenge
The organisation was experiencing growth and change simultaneously. Leadership teams needed external perspective, strategic challenge and support navigating increasingly complex decisions.
The Orchestration
Worked alongside founders and senior leaders as an advisor, mentor and strategic partner. Combined commercial insight, systems thinking and emotionally intelligent leadership to help align priorities and improve decision-making.
The Impact
Greater organisational clarity, stronger leadership alignment and improved confidence in strategic planning, growth and transformation decisions.